Draft Town Planning Scheme Graphics

PROJECT: We looked at an alternative design approach for the ‘look and feel’ of the City’s new draft town planning scheme graphics. Using our knowledge of interior architecture and the design of 3D structures, our approach for this campaign was to create an ‘artwork’ utilising a map of the City of Vincent.
By laser engraving into plywood, we created a 3D ‘jigsaw’ consisting of the 5 precincts that make up the City. We then photographed the 3D map and incorporated this into the design of the brochure, website and banners.

COMPLETED: March 2014

CLIENT: City of Vincent